MVVBP of KW Commercial

Meet the Commercial Brokerage Changing
The Legacy Of Commercial Real Estate

Mission

At Keller Williams Commercial Real Estate in Orange County, our mission is to empower and guide our clients towards realizing their business and investment aspirations through strategic real estate solutions. With a foundation of unwavering integrity, market expertise, and a client-centric approach, we are committed to delivering exceptional results. We strive to be the trusted advisors and partners our clients turn to for navigating the dynamic landscape of commercial real estate. Through innovative thinking, collaborative teamwork, and a deep understanding of local markets, we aim to create value, foster growth, and shape the future of businesses and communities in Southern California.

Vision

At Keller Williams Commercial, our vision is to be the foremost catalyst for transformative commercial real estate experiences. We aspire to redefine industry standards by consistently delivering unparalleled service, fostering innovation, and inspiring growth within the Southern California business community. Through our relentless commitment to integrity, expertise, and client-centered collaboration, we envision a future where our name is synonymous with excellence, where businesses flourish, and where the landscapes we touch are elevated to new heights of prosperity. Our vision is to shape a dynamic and thriving commercial real estate ecosystem that empowers dreams, enriches communities, and sets the benchmark for success in Southern California and beyond.

Values

God, family, and then business.

Beliefs

WI4C2TES

Priorities

A membership experience that provides a full-service investment brokerage platform that our agent's clients & investors prefer, KW Commercial thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability. We honor an environment that creates profitability for the agent, market center, and division.

MVVBP of KW Commercial

Meet the Commercial Brokerage Changing
The Legacy Of Commercial Real Estate

Mission

At Keller Williams Commercial Real Estate in Orange County, our mission is to empower and guide our clients towards realizing their business and investment aspirations through strategic real estate solutions. With a foundation of unwavering integrity, market expertise, and a client-centric approach, we are committed to delivering exceptional results. We strive to be the trusted advisors and partners our clients turn to for navigating the dynamic landscape of commercial real estate. Through innovative thinking, collaborative teamwork, and a deep understanding of local markets, we aim to create value, foster growth, and shape the future of businesses and communities in Southern California.

Vision

At Keller Williams Commercial, our vision is to be the foremost catalyst for transformative commercial real estate experiences. We aspire to redefine industry standards by consistently delivering unparalleled service, fostering innovation, and inspiring growth within the Southern California business community. Through our relentless commitment to integrity, expertise, and client-centered collaboration, we envision a future where our name is synonymous with excellence, where businesses flourish, and where the landscapes we touch are elevated to new heights of prosperity. Our vision is to shape a dynamic and thriving commercial real estate ecosystem that empowers dreams, enriches communities, and sets the benchmark for success in Southern California and beyond.

Priorities

A membership experience that provides a full-service investment brokerage platform that our agent's clients & investors prefer, KW Commercial thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability. We honor an environment that creates profitability for the agent, market center, and division.

KW Commercial Real Estate

Value Propositions of KW Commercial

Access to the
RealNex Technology Platform

Nucleus for
KW Commercial
Real Estate Training

Industrial Sales and Leasing

Product Specialty Groups with Monthly Masterminds

Use of KW Commercial Branding and Marketing Materials

Use of KW Commercial Branding and Marketing Materials

Partner Discounts on CCIM

Partner Discounts
on CCIM

Exclusive Training and Networking Events at Family Reunion and KW Commercial Summit

Exclusive Training and Networking Events at Family Reunion and KW Commercial Summit

Why Agents Join KW Commercial

Culture

Culture

KW Commercial promotes a family atmosphere and focuses on individual business and profitability.

Economic Model

Economic Model

Unlike traditional commercial real estate, KWC brokers have the potential to earn more through the capping model.

Education

Education

KW Commercial training is complemented by the KWC Associate Academy - over 50 training videos created by The Lipsey Company as well as monthly trainings that are conducted based on market demands.

Referral Network

Referral Network

KW Commercial's network includes over 2,000 brokers who are dynamically connected through technology and have access to approximately 180,000 real estate profes- sionals in more than 800 offices.

KW Commercial FAQ

We are excited about your future with KW Commercial! The first step in joining is to connect with a local commercial division near you. You can find a local commercial division by visiting kwcommercial.com/offices. If the local team does not have the current application, please reach out to us at klrw1078@kw.com – we’re happy to help!
The Market Center has zero direct cost to join the platform, however, they must complete the KW Commercial Addendum. Market Center leadership should connect with their Regional Director to begin this process. The current fee for an agent is $199 per month, charged through the Market Center.
You can email klrw1078@kw.com to set up a time to talk with the Commercial Member Services Specialist.
KW Commercial is proud to offer Nucleus for KW Commercial, a comprehensive career training program developed specifically for KW Commercial agents. Nucleus for KW Commercial features live classes and more than 100 on-demand courses and is included in your membership dues. Additionally, members have access to our curated KW Commercial training calendar, where they can register for training and view recorded sessions.
Being a member of KW Commercial offers comprehensive training and networking opportunities. Along with the resources and tools to help your business flourish in the commercial sphere. Download the PDF application and submit it to your market center today! Questions about the KW Commercial membership? Contact us today at klrw1078@kw.com

KW Commercial Training Funnel

Commercial Training Funnel

Where Do Our Brokers Come From?

Our Competition Does It

How Our Competition Does It

Here is an example of a communication between a competing firm and a commercial broker that they are recruiting:

Hope you can help me. I wanted to reach out to see if we may be able to schedule a quick call, SVN is expanding in the Northeast and looking to open an office in New Jersey and the Greater Philadelphia area. I thought you may be a good resource to share some market insight and I was hoping to engage in a quick conversation.

Please let me know when may work best for a call. Thank you. Sincerely,

Karen E. Hurd | Vice President

National Franchise Safes & Development Sperry Van Ness International Corporation

They predominantly lead generate through email, Craigslist, local colleges, professional job posting and recruitment sites, and referral of their agent base to build their commercial division.

How could you look in different places, or in a more thoughtful manner for agents to add to your commercial team?

Hope you can help me. I wanted to reach out to see if we may be able to schedule a quick call, SVN is expanding in the Northeast and looking to open an office in New Jersey and the Greater Philadelphia area. I thought you may be a good resource to share some market insight and I was hoping to engage in a quick conversation.

Please let me know when may work best for a call. Thank you. Sincerely,

Karen E. Hurd | Vice President

National Franchise Safes & Development Sperry Van Ness International Corporation

Commission Breakdown Calculator

Current Brokerage:
Marcus & Millichap
Same Earnings at Your
KW Commercial
GCI for last 12 months $450,000 $450,000
Current split 50%/50% 70%/30%
Current Cap Not applicable $30,000
Expenses on top of Fee $1000 Annual Agent Fee
$1500 Annual Legal Fee
$300/Month for National CoStar Account
$3,000 KWRI Annual Royalty
$2,000 Annual agent Fee
Total 12 Month Cost $227,500 $53,600
Total Take Home $222,500 $396,400

Total Take Home Difference for Agent: $173,900

Without doing any additional transactions this year, you would have taken home more
than an additional $170,000 through partnering with our KW Commercial Division.